When AP Directors Sam and Marina got engaged, little did they know that they would soon be following very different career paths.

Sam has a degree in Philosophy and a background in book publishing, whilst Marina has a degree and a background in Business & Marketing. But when they started planning their own wedding they fell in love with the task in hand. A short while later Absolute Perfection was born!

The foundations were laid during the dark winter months of 2003/2004. At the time they were holding down their own jobs whilst setting up a new business and planning their wedding, all at the same time.

"It was the start of the 70 hour a week," explained Sam, "that rolled on for almost 6 months!" He continues,

"Our very first client was booked in March 2004 – an American couple living in Colorado who wanted a simple humanist wedding on the Isle of Mann. It was a small budget, only a handful of guests attended and we didn’t make any money. But it was a beautiful wedding that we designed and planned it as if it were our own."

"Today we still manage every single wedding in precisely the same way... It's an approach that has become deeply ingrained within the company."


Many of our clients simply do not have the time to plan the perfect wedding, whilst others want the task done precisely and professionally. The fact is, organising a wedding with all the hopes, dreams and expectations that such a task entails can take an incredible amount of time and effort, to say nothing of the stress and worry. The intricacies and complexities are unique and the stress can at times become unmanageable. It is certainly a challenge unlike any you will have encountered before, unless of course you were previously married!

With so much to do and so little time to do it, hiring AP is the sensible way to ensure you make the most of your engagement, safe in the knowledge that your wedding is being designed and managed by a team of experienced professionals.


We possess more than 15 years of dedicated wedding planning experience, organising weddings here in the UK and overseas.


We have links to all the best venues and suppliers in the industry, many of whom will strive to go the extra mile for you, simply for being an AP client!


Utilising our intimate and extensive knowledge of the wedding planning process, we guarantee we will work tirelessly on your behalf to design and create the wedding of your dreams!


Couldn’t have done it without you! Jameson, Groom (also Becky, Fadi, Stephanie and Rachel and others)

You are a wedding god! A M.O.B.

Wow, I have the best wedding planner ever! Jennifer, Bride

Truly noticed and appreciated Cristal, Bride

A first-class service from consummate professionals Alice, Bride

Utterly dependable Hannah, Bride

We are all indebted to your dedication and hard work behind the scenes A F.O.B.

Absolute Perfection – we couldn’t have asked for more! Maria, Bride

Our day was perfect. Thank you! Chris & Minnie

We are truly grateful for all your help. You took a great burden from our shoulders Hannah and Ed

My husband!! and I wanted to say a big thank you for the amazing job you did Deborah & Avi

Thank you so much! We really appreciated your help Robyn & Ashton



Colour Scheme:Klein blue, cream & silver

Season:Winter, for some r&r!

Dress Designer/s:Di Santo, Marchesa, Wang

Venue:The incredible ORNC!

Overseas Destination:Has to be Thailand

Honeymoon Destination:South Pacific

Top Tip:make the most of it… it’s going to fly by


Colour Scheme:Poppy, coral & light green


Dress Designer/s:Eli Saab, De La Renta

Venue:Banqueting House

Overseas Destination:Croatia

Honeymoon Destination:India for sure

Top Tip:never cut corners on food or photos!

Ed Close,Planner

Colour Scheme:how about cherry, moonlight and tangerine!


Dress Designer/s:Viktor & Rolf, Keveza

Venue:Eastnor Castle is a classic!

Overseas Destination:Bella Italia

Honeymoon Destination:Mauritius

Top Tip:hire a planner, enjoy yourself!

Toni Giles,All Round Specialist!

Colour Scheme:Dark raspberry, chocolate, forest green and silver

Season:Late summer

Dress Designer/s:Pnina Tornai

Venue:The Orangery at Rushton Hall.

Overseas Destination:New York

Honeymoon Destination:South of France

Top Tip:negotiate, negotiate, negotiate!


First and foremost is our understanding that this is your wedding. You will remain in complete control throughout the planning process and we will never try to push you towards venues, services, suppliers, designs or ideas that you are not 100% comfortable with.


A consultation is the first step and usually takes place in your home, office, local bar/restaurant/hotel, at our offices or online if you prefer. It's the perfect opportunity for us to get to know each other and to ensure we are compatible - we don't suit every couple we meet and some couples are unsuited to our methods. It also enables us to gain a clear insight into your own priorities, aims, objectives, thoughts and requirements for the Big Day.

During the consultation you will be presented with a host of creative ideas, designs and concepts, plus some helpful advice on a range of practical considerations, many of which you will not have even contemplated. The focus will be very much on aesthetics as we examine innovative ways to entice the senses and enhance the overall experiences of your guests.

By the end of the meeting we will have the outline of a blueprint for your wedding and a bespoke plan of action on how to bring the designs, concepts and ideas vividly to life.


Be assured that the Design element doesn't suddenly stop when we move to the Planning Stage. For us it never stops, even on the wedding day itself because we appreciate that the difference between a good wedding and a truly great wedding is the level of attention to the countless finer details that only become apparent to more experienced wedding planners.

We also understand that your priorities and requirements may change as your knowledge and understanding of the wedding planning process develops. So we understand that it's best not to overload you with too many creative suggestions early on in the design and planning stages and that some are best left until later on. The plan of action is therefore always a fluid 'work in progress' that develops over time.

Although we have close working relationships with all the best venues and suppliers, we are also totally independent. This ensures you will have unfettered access to every identifiable venue, service or supplier here in the UK or overseas. During the Planning Stage we will draw up a bespoke shortlist of the best venues and suppliers that match your unique requirements and expectations. We will then manage them all throughout your engagement, acting as the liaison between yourselves and each supplier. Naturally we ensure swift relay of communications; organise all appointments, viewings and meetings; negotiate contract terms and provide practical, realistic solutions and directions for any issues that may arise.

But it doesn't stop for we will gladly take care of any wedding related issue that you need help with, no matter how minor, obscure or complicated it might seem to be. For example, managing bridal party attire; chasing late RSVP's; wedding etiquette; security; difficult family members; guest travel arrangements; hen/stag weekends; the honeymoon or even pre-nuptial agreements!


Our competent, attentive and hands-on involvement throughout the Design & Planning Stages will ensure your engagement remains utterly stress-free. And it's no different on the wedding day either, for having AP on-site to manage the day's proceedings, oversee the schedule and bring everything together, precisely and according to plan will enable you to make the most of every single minute of your uniquely special day.